Sep 27, 2016

F.I.C.O. Eataly World feature

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Last week I had the privilege to work with Franco and Paolo Boeri, father and son, proud owners of Olio Roi, a family run olive mill located in my father’s hometown, Badalucco, Italy. The mill is specialized in the harvest and processing of the Taggiasca cultivated variety, producing some of the finest olive oil on the planet.


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Franco and Paolo hosted a much welcomed guest, Simone Greco, ambassador for F.I.C.O. (Fabbrica Italiana COntadina - Italian Farmers’ Factory) Eataly World, the greatest theme park for the promotion and sale of Italian Food excellency which is about to open in Bologna, Italy.


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Simone is currently facing a national bike tour collecting hands-on experiences of all of the Italian food producers which will be hosted inside F.I.C.O. Eataly World. Besides Eataly, his main sponsors are the RAI National Italian Public Television and Bianchi, world renown bicycle manufacturer.


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A detailed account of Simone’s visit is featured in F.I.C.O.’s official blog (only in Italian, sorry). You can follow Simone’s adventure on both Instagram as well as Twitter.


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I’d like to thank Franco and Paolo for all of the hard work and passion towards a unique food product, and Simone for his much pleasant visit. Safe travels!